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Gender stereotypes in the media: 'Bloemkool pizza' launch screening + discussion


Gender stereotypes in the media: 'Bloemkool pizza' launch screening + discussion

6 december 2019, 20.00 - 22.00 uur


Join us for the launch screening + discussion of 'Bloemkool Pizza,' an eye-popping 1-minute-long feminist short film which shines a critical spotlight on gender stereotypes in the media and was inspired by a real advertising campaign from a major pizza franchise in the Netherlands.

Background: In July, the popular pizza company, New York Pizza, blanketed the Netherlands with advertisements to promote their new cauliflower pizza base, in which a female model poses naked while holding two cauliflowers in front of her breasts. The overall look and feel of the ad was evocative of old advertisements for sex hotlines:

The campaign was broadcast on national TV and appeared in posters on streets, resulting a substantial backlash from the public. The Stichting Reclame Code (the watchdog organisation for advertising in the Netherlands) held a dedicated sitting to discuss the case, and ruled that the company had violated standards of public decency.

At that moment, 'Bloemkool Pizza' was born. This kick-ass feminist short film makes fun of gender stereotypes and turns the objectification of women's bodies on its head, using attention-grabbing, convention-smashing humour to address a contentious topic. Importantly, the evening includes a discussion of the effect of gender stereotypes on society, and the resources available and steps required to create more modern, positive, diverse, and inclusive content.

19.30 Doors open
20.00 Begin
Discussion of gender stereotypes and society
Legal/financial issues
'Bloemkool Pizza' film screening and 'Making of' panel discussion
Positive action and initiatives
22.00 End

For more information, visit: (EN)

Note: As the short film involves light nudity, this event is 18+ only


Maatschappij, politiek en debat



Naam locatie

Impact Hub, KIT (Royal Tropical Institute)


Linnaeusstraat 2 C, Amsterdam


Toegangsprijs en kaarten bestellen

Entrance free-of-charge, donations at the door. Note that the number of places is limited, so please RSVP via EventBrite to ensure your spot:

Meer informatie

The venue, Impact Hub Amsterdam, is part of the fast-growing global Impact Hub network of impact entrepreneurs and innovators, with more than 16,000 members in over 100 cities around the world. It is housed at KIT Royal Tropical Institute, an independent centre of expertise, education, intercultural cooperation, and hospitality, dedicated to sustainable development. KIT focuses on the following key areas: Gender, Global Health, Intercultural Communication and Sustainable Economic Development.